I already explained why...
this kobo h2o with no light looks weird to me (too white):
http://weblog.sosin.eu/wp-content/up...1-1024x688.jpg
in comparison, vs this kobo h2o with no light, looks normal to me:
http://allesebook.de/wp-content/gall...ura-h2o-07.jpg
Pictures can be deceiving (even with no ill intent of the photographer - it depends on so many things, environment, light etc.) so I'm waiting for some more pictures and reviews on other sites.
As for the 100% light version. I don't really care how that looks on either device since I don't think I would ever use that setting anyway. It would be too damn bright to read.