Quote:
Originally Posted by JSWolf
So Bezos is telling us what we need?
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Of course, Does anybody remember the Edsel? It was a car designed based on what the customers said they needed. What they say they need is not necessarily what they will buy. All successful companies have anticipated the need, not responded to surveys. Unsuccessful companies just don't read the customers correctly. An understanding and insight is what is needed, not a survey.
Dale