[SteveEisenberg]

http://www.publishersweekly.com/pw/b...ok-domain.html

The new generic TLD strings (including .buy which Amazon also won) were introduced by ICANN in an effort to address a maxed out marketplace for .com names. ICANN hopes to foster increased commercial activity in the Internet name marketplace.

Amazon won the auction despite a filing by the Association of American Publishers in 2013 that opposed its bid, and described the possible control of the .book TLD by the retailer, or by any private company, to be counter to the public interest.