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What's going to kill this is the legal aspect. No, not DRM, false advertising.
Let's say a publisher signs up with Sony. Advertises that the eBook will be sellable. So you buy it.
A few years down the road, Sony decides that they aren't making any money in the DRM business and shuts down. The publishers are now being sued because their customers can no longer sell their books.
As a side note, the publishers aren't the ones that Sony has to convince to implement their DRM scheme, Sony has to get the device and app manufacturers to implement the DRM scheme.
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