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Being able to sell your old ebooks could be attractive to publishers of technical books and also to students etc who buy them for a course of study. Many tech books tend to be outgrown by the readers with the possible exception of reference manuals and suchlike. It might explain why there are no clues about which publishers have signed up, ie they might all be small techie publishers, who aren't likely to impress the rest of the publishing world and cause a stampede to Sony (saviours of the ebook world and rootkit aficionados).
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