http://www.theguardian.com/world/201...elf-publishing
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The success of EL James and her Fifty Shades of Grey trilogy did much to overturn the stereotype of a self-published author. Now academic research further challenges the image of eccentric hobbyists scribbling away in their sheds by revealing that it is middle-aged and well-educated women who dominate the growing e-publishing market.
Alison Baverstock, an associate professor in publishing at Kingston University, Surrey, said her research showed a clear gender split, with 65% of self-publishers being women and 35% men. Nearly two-thirds of all self-publishers are aged 41 to 60, with a further 27% aged over 61. Half are in full-time employment, 32% have a degree and 44% a higher degree.
Baverstock said there was a widespread misunderstanding about who decides to self-publish a book, and how the genre was changing the publishing industry.
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Nicola Solomon, chief executive of the Society of Authors, said that self-publishing had “come of age”, was making decent returns for some and was not just for people who want to be published at any cost.
A quarter of self-publishers already considered themselves to be writers. “Publishers are narrowing around safer options, bigger brand names. Lots of middle list authors, with a steady return, are too small for them to engage with,” Solomon added.
Baverstock said that, far from feeling desperation, there was a consistently very high satisfaction with self-publishing. Nor did it necessarily mean going it alone. In current research she is tracking self-publishers’ rising use of freelance editors and marketing and legal experts after discovering in a 2012 survey that 59% had used an editor – removing one of the last distinctions between published and self-published books.
The rising demand for freelance editors means the quality is rising. She said that self-publishers had to take personal responsibility for the management and production, so opening up an understanding of how publishing worked. “This will hopefully diversify participation, widen involvement. The author with experience of self-publishing is empowered,” she said.
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More at the source, including this:
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Presenting her work to the Westminster Media Forum on the prospects for books, publishing and libraries , Baverstock said there were popular subjects that traditional publishers had ignored, including “respectable soft porn” and “gentle memoirs of everyday disasters, such as losing a child”. Most publishers, she said, were being outpaced by a heady mix of democratisation and digital distribution, because they came from a “very limited gene pool … all agree on what they like … they know each other, and are not necessarily in touch with popular taste.
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Ouch.