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That's a good point, although I think the upgrade cost was more than that, and it was only for a limited time. IIRC, I remember being a little put-off by the restrictions of the upgrade.
The problem for me is justifying the cost of a *launcher.* OK, so $30 isn't that much, and I wouldn't hesitate to spend that much on a program that truly made my day better and me more productive (ShadowPlan is an excellent example of this).
But how much do I really *NEED* a launcher? Aside from getting completely "geeked out" messing around with all the different layout options, a custom launcher doesn't really strike me as a critical app. I know this could spark a passionate debate from some, but it all boils down to preference and needs. I'm sure there are plenty of people who could care less about an outliner program like Shadow. But I depend on it and consider it critical for my needs.
For me, a custom launcher is really more like an accessory or "icing on the cake", "candy", etc. Nice, but not absolutely essential. So, for an "extra" like that, $12 just seems much more reasonable that $30. Again, that is for *me* - YMMV.
I still haven't actually purchased a launcher, so I may give Launcher X a try after all and investigate their upgrade pricing. If I can get Launcher X for $15 or less (as an upgrade), I may consider purchasing that program. But right now, ZLauncher is definitely ahead for me.
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