Quote:
Originally Posted by Barty
... just get together and build their own e book store. Partner with an OEM to produce their own reader, create their own DRM (or not). Sure it'll be a huge investment but they can start small and slowly ramp up. Lay the ground work for the future. Stop being hostage to Amazon.
If people can't get their latest Stephen king from Amazon and have to download it from big4books.com that's what they'll do.
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Because they aren't scared of Amazon they're scared of the digital disruption to the industry. If they sell direct they would be vilified by the legacy retail chain just like Amazon. They like Amazon but they want to geld them.
Amazon is a great distraction for them.
"You cut our advances!" ... 'We had to 'cause Amazon'
"You're giving us less royalties!" ... 'We had to 'cause Amazon'
"You're not promoting my book!" ... 'I'd like to but Amazon'