I don't live in Rome, but -- you'll find Kobo e-readers on sale in Feltrinelli and Mondadori bookshops all over Italy. I'm sure you'll have no problem finding one right in the center of Rome -- IIRC there is one big Feltrinelli store near Largo di Torre Argentina, for example, but that's probably not the only one.
Kobos are also sold in consumer electronic retail stores like Unieuro, Media World etc. but if you're going as a tourist your best bet is the one above.
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