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Perhaps the better business model is to pursue more ephemeral print media such as newspapers and magazines, as Irex are doing? More volume like songs, and still considerable production costs.
Regarding the iPod comparison - someone mentioned that we all have lots of music that can be put on the iPod easily, and that this is different from reading material - sure, we are not about to scan our book libraries. But, I am guessing that many also have lots of pdfs and/or free ebooks. I am a scientist and almost all the publications we read are pdfs. At the moment I have two bad choices - print and kill trees to read something that is easier on the eyes, or read on the computer screen, which is hard after the many hours a day I aleady spend staring at it.
I am leaning towards the Iliad because I want to dump my hundreds of pdfs onto an open format reader, and always have them handy. Sony should consider this, and devote effort to a good open format reader. If I knew that I could easily read my pdfs on the Reader (with zooming, reorientation etc) I might consider it after all.
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