I've just decided to count characters on a page in some of my paperbacks. On average, a full page would be around 2400 characters, so I use that number in the Count Pages plugin. My ebooks are about 5-10% thinner than a paperback, because when counting characters, white space is not considered. Maybe I'll start using 2150 or 2200 pages next year, or even recalibrate to an actual paperback.
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