When I bought my new Voyage at Best Buy last week I only had the option of with ads. I figured it was no big deal but I find it very annoying, even though it is only on the home page. I called amazon and a customer service rep showed me how to go to "manage your devices" and opt out of the ads. Cost me the $20.00 difference that is charged when you opt out buying direct from amazon, but to me it is worth it.