If big 4 (6?) are so scared of Amazon why don't they ...
... just get together and build their own e book store. Partner with an OEM to produce their own reader, create their own DRM (or not). Sure it'll be a huge investment but they can start small and slowly ramp up. Lay the ground work for the future. Stop being hostage to Amazon.
If people can't get their latest Stephen king from Amazon and have to download it from big4books.com that's what they'll do.
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