Quote:
Originally Posted by taustin
That isn't the point. The point is, if you accept Apple Pay, you pay more. It doesn't matter whether you pay more to your own merchant service, to Apple, or to the man in the moon, you pay more.
If the customer is standing in front of your cash register, and uses a credit card, it is very nearly certain that it is a card present transaction, which costs less.
This isn't rocket science. It's really quite simple:
Customer uses credit card: you pay x.x%
Customer uses Apple Pay: You pay more than x.x%.
Is it that hard to understand?
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As you said, it isn't exactly clear if it's a present or non-present transaction. We may never know. Are Amazon.com and BN.com transactions non-present transactions? They don't charge me extra for them - and none of the people testing Apple Pay in the media reported seeing extra charges for using it.
Apple has promised that it will never charge consumers, developers or merchants for Apple Pay use, so any extra cost exists in the relationship between the processor and merchants.