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That is actually quite common in the non ebook areas that is called a push update. What amazon does is anytime you activate a new kindle it automatically tells the amazon server what version of firmware you have. When the come out with a new version of the firmware a part of the code says if any customer has this model of kindle and has an older version of firmware than this then automatically push this firmware to them. They do that so that you do not have to bother going through the steps to upgrade your firmware yourself. Its easier on you the customer and its good customer relations. Other companies do the same thing, Sun does the same thing with their Java software and Adobe does the same thing with their Acrobat reader software. Its done for your convenience. If it really concerns you, the firewall on your home network can be told not to allow pushes and it will prevent all pushes from Amazon, Sun or Adobe. I however allow the pushes, what I am concerned about who is sending information from my PC out to the internet. The only software that should be allowed to do that is: your web browser (without that you can not web surf) and your security software (without that the software can't download and install updates).
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