I've only accidentally bought kepubs twice, and both times Kobo gave me a refund without any trouble. On one of the books I'd used a large discount coupon code; they said they had no mechanism to give me back the coupon but they told me the next time I bought a book to just let them know and they'd give me a credit equal to what I would have saved with the coupon. I got the credit right away after I emailed them back, and they also sent me instructions on how to avoid the problem -- the same way that's been documented here, by getting a sample, etc. You would think, though, that it would be simpler for them to just put the file type on the product page for the book.
At least now Calibre can handle kepubs so I don't have to worry about it.
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