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But 20% more revenue is a massiv grow, especially for a 20 year old company. I think it is obvious that amazon has a long time strategy. After all, this internet business is not a mature market. And they are the biggest fish in it. I think as long as the market grows at this rate, it would be foolish to not get the biggest pie of it. For example they put much money in this ebook thing. They more or less created this new market. And by doing this (and no other player that really tried) they now dominate it and people talk even about a monopoly.
Of course not everyone is in the stock market with the same goals or expectations. But I think for amazon this strategy makes a lot of sense. It shows of strength, to act the way amazon does: focus on the long term health and sucess instead of creating short term profits to make quarterly reports more attractive to a special group of investors.
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