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Who would want a floppy book. Trying to read a newspaper on the bus with the pages flopping around is a pain. To read easily the page needs to be held rigid.
Now if you had a display as large as a standard map that you could roll up might be useful, except it would be far too costly and fragile to take hiking. A paper map is light, inexpensive and doesn't break or run out of battery life. Even paper maps can't really be read conveniently without something flat and rigid to lay them on.
I just can't see a use for a floppy ereader.
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