I think that showing the clips from a movie, then telling the kid that the movies is based on a book could bridge the process to reading. My grandson is a big fan of the Mouse and the Motorcycle. He was surprised to find out that it was a book until I bought it to read to him. Now, I read all the Beverly McCleary books I can get for my Kindle to him whenever I have the chance.
I even let him have a hand free from the duct tape every now and then so he can scratch his nose.
(Note to Human Services: Just kidding about hte duct tape.)