Because Amazon doesn't care about the needs/wants of the users. If they had, the Kindle would still have sound, TTS, memory card slot, better margin control, better line height control, user addable fonts and more default fonts. But Amazon feel that they want to have a dumbed down device for people to use and not giving more/better options is going to help with customers who are clueless. I mean look at the options Amazon gives on an eInk Kindle, nobody is going to use the widest margin settings. Any larger line height then what KF8 has on the smallest setting and it's worthless.
There are lots of Amazon customers who want to be able to have customization and Amazon refuses to give it to them.
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