Thanks to the OP. Prompted me to have a look at Bookshout and decide I'm not interested. To quote from
https://bookshout.com/third-party-sales/:
Quote:
Traditional retailers control the audience and the data, and continue to put more pressure on content creators regarding price. BookShout! Direct gives the controls back to the appropriate people. Operational on nearly all devices (iOS, Android, and the web), our “powered by BookShout” model empowers our partners to:
Generate more revenue
Build audience and capture user info (name, email, etc)
Maintain brand identity
Drive traffic to your own website (increasing SEO, etc)
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The article at
http://www.mhpbooks.com/a-kindle-killer/ seems to be fairly typical. I particularly like:
Quote:
These goals will require migrating Amazon customers away from Amazon, or, in other words, un-doing the lock that Kindle’s proprietary DRM format imposes on its customers. BookShout is not likely to do this mammoth task on its own, but the company’s model shows that Amazon’s customers might soon have a way to walk … and take their ebooks with them.
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This evokes the images of hordes of angry Amazon customers just waiting to escape. To a publisher focussed platform that supports only Android and IOS ereaders, and doesn't permit even the downloading of an epub. And this is the big hope of the publishing establishment?