Quote:
Originally Posted by SteveEisenberg
Now, Amazon doesn't emphasize that items are on sale, but I notice them frequently changing prices. The eBook of J. K. Rowling's latest is now US$14.99 after having been $8.99 before. Motive? My guess is that when Amazon executives get together to decide on pricing, motives in the hearts of the various executives vary, and yet they will agree on a strategy.
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My guess would be that Amazon executives almost
never get together to decide on pricing. Certainly not about individual items or books. Do you really imagine a team Flos running around with a pricing gun? I'm fairly certain Amazon's pricing game (including the loss-leader flavor of the hour/day/week) is based on complex computer algorithms and data mining that executives neither understand nor care about so long as they're producing the desired results. Perhaps with the exception of Hachette titles. I'm certain the execs are dancing around
those books and poking them with their pitchforks and laughing maniacally.