Quote:
Originally Posted by Shane R
Don't forget the 'soft' costs of bringing a new device to market. Humans have to be paid, their medical insurance subsidized, marketing prepared and tech support trained.
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That's all factored in. Look at the difference between the BOM and retail prices for previous models. There isn't a huge difference cost wise for the base model. Apple knows how to keep costs down. A cut here and a cut there adds up.