Quote:
Originally Posted by shalym
was absolutely correct, and that the consumers who didn't pay agency prices really didn't effect what the publishers did in any way.
Shari
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Not looking for a fight but... they did.
Early in agency ebooks got as high as $16 (at Penguin) and when sales plummeted, the agency gang dropped down to the $13 range Jobs had insisted on. And by late 2012 they were running $11 and lower.
The BPHs wanted a baseline of $15 with occasional sales at $13 but were forced down to a baseline of $13. It was quiet but it happened; the average selling price of ebooks was documented in the trial papers and it showed a big spike and then a gradual decline in response to lower sales.
Check their combined revenue drop in 2010 and 2011, here:
http://www.digitalbookworld.com/2014...actually-make/
Edit: and look at the drop over 2011:
http://www.publishersweekly.com/pw/b...ost-books.html
With agency they really shot themselves in both feet and the rear.
Anyway, consumers voting their wallet move markets. Even collusive ones.