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Tying sales and money to copyright questions is needless confusion.
You can add in the importance of the cash later, but the copyright issues are not dependent on money, so they should be kept out of the discussion until the copyright part is agreed on.
Copyright law addresses the right to make copies and distribute a work.
If you have permission to use a work in a certain way, and that permission does not include making duplicates and giving them to other people, and you do it anyway then you are infringing on someone's rights.
Need to settle any disagreements on that point first, otherwise talk of lost sales and getting paid is the red herring.
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