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With all due respect to authors and their right to be paid for their work, I believe the practice of "casually sharing books" to be far too ingrained in our reading culture/history for there to be any hope of a renaissance simply because of a medium shift from physical to digital.
Any publisher or author who truly believes their ultimate success/failure hinges on changing that cultural mindset (or on educating the masses on the differences between handing a book to someone and copying a file for them) should probably consider not producing ebooks at all. I don't say that to be mean, I just honestly believe it.
We have always shared our favorite stories/authors with those close to us, and we will very likely always want/try to continue to do so. Whether via paper or electrons. I've tried really hard, but I just can't view it as a "bad" thing.
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