Thread: WSJ: Your E-Book Is Reading You
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Old 10-13-2014, 12:51 PM   #10
fjtorres
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Quote:
Originally Posted by Mike L View Post
(How they actually use that data is another question.)

Mike
They use it to identify books worth promoting and authors worth offering contracts to. And individualized data is useless there.

For most other things, where identifying us might be relevant, they have browsing and sales data.
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