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Old 10-13-2014, 09:47 AM   #1
menevets
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Posts: 88
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Join Date: Nov 2009
Device: PRS-300/Kindle 4 basic/iPad/iPod Touch/iPhone/Nexus 7
WSJ: Your E-Book Is Reading You

http://online.wsj.com/news/articles/...90950051438304

Quote:
The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in books, how long they spend reading them and which search terms they use to find books. Book apps for tablets like the iPad, Kindle Fire and Nook record how many times readers open the app and how much time they spend reading. Retailers and some publishers are beginning to sift through the data, gaining unprecedented insight into how people engage with books.
Not that I'm endorsing the practice, but I thought they did this in far greater degree a long time ago.
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