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The best way to encourage (and I don't like the word "make" - trying to "make" someone read will inevitably turn them against it) is for books to be a part of their everyday life from infancy. I can't remember a time when I didn't read - by the time I was 10, I'd devoured the entire contents of my parents' bookshelves and was reading half a dozen books a week from the local library!
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