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Old 10-13-2014, 05:05 AM   #104
Geralt
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Quote:
Originally Posted by tompe View Post
I have. I thinks this is a term used and Wikipedia agree:

http://en.wikipedia.org/wiki/Contemporary_fantasy

"Contemporary fantasy, also known as modern fantasy or indigenous fantasy, is a sub-genre of fantasy, set in the present day. It is perhaps most popular for its sub-genre, urban fantasy."
Well would you look at that. Hmm.
So urban fantasy is the most prominent sub genre of contemporary fan.

I found this interesting:
Contemporary fantasy can also be found marketed as mainstream or literary fiction and frequently marketed as magical realism, itself arguably a fantasy genre.

So it's marketed as magical realism when they want to sell for example to Murakami fans ie literary readers. Because I've never come across it on amazon or any other book site (I buy only sf, fantasy, and horror). What I come across all the time is Urban fantasy which is as they say very popular.

But seriously, most hardcore fantasy readers that I know, and I know about maybe 20-30 people aren't interested so much in magical realism. Most popular genres among us are epic, darkgrim, and urban. Magic realism is kinda too light on fantastical elements for people who read these kind of books.
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