Quote:
Originally Posted by Ralph Sir Edward
Just think, 4-5 years ago here (MR) there was a thread where people weere saying that ebooks had peaked at around 6 percent of total sales....
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There are still knowledgeable people on record that they will peak at 30%...
Which now seems unlikely, given those economist numbers, which work out to 36% of gross revenues and 54-60% of unit sales. (And that is including audio books on the print side.)
One thing to bear in mind is that the biggest growth in ebooks is on the cheaper, Indie, side while the print side is looking to transition MMPB sales to more expensive trade paperbacks so as long as the media and pundits focus on reader spend they'll be able to make ebook penetration look slower than it is.