I carry my phone with me all day every day. It's probably out in my hand 100x the amount my kindle is, and I've only ever dropped it twice (both times i was off my face). I can't see myself ever dropping my kindle, or at least the probability is so low i'm not going to spend £40 for that insurance. I appreciate this may not be the case for other, clumsier, people but throwing around blanket statements like 'you'd be dumb not to get a cover' is ridiculous.
Also, the added weight isn't really welcomed. A sleeve while it's in my bag is where it's at for me.
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