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Old 10-06-2014, 01:19 PM   #182
eschwartz
Ex-Helpdesk Junkie
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Quote:
Originally Posted by pwalker8 View Post
Actually, if you stop and think of it, it's really not that hard. Deep down, people tend to be tribal, i.e. support their own tribe over outsiders. I'm sure that quite a few indies feel a lot of loyalty to Amazon since Amazon is giving them their chance to be a published author, just as a lot of published authors feel a lot of loyalty to their publishing houses. Thus, it's quite normal to support your tribe even if it's not in your personal best interest.

There is a great book out there called "How We Decide" by Jonah Lehrer. There is a lot of research looking at brain activity while making decisions. In general, people tend to decide things on an emotional basis very quickly, then rationalize it. A really interesting book and worth reading.
Oh, so that's why you get so defensive of the publishers!

Remember, your logic cuts both ways.
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