Yep just posted this in the other thread, the creamy colour is supposed to be an improvement over the blueish tint of the previous generation of ereaders. Unfortunately, some can look a little too yellow/brown. If I'd bought an H2O and felt the screen was too yellow, I'd be posting pictures of it to compare to other H2O's because there is a chance that you've bought a unit with too much yellow hue to it.
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