Quote:
Originally Posted by mr_nihilism
Just my guess but I suspect people do want more customization from their Kindle, but for many the Kindle pretty much represents the only game in town. I don't think the Kindle would be what it is with it's limited customization if there was another company threatening their lunch money.
Amazon offers what it does because it can.
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I think it is more that they offer what they do because they know that the things they leave out are not actually high enough priorities to enough people to make it worth Amazon's time adding them.
The combination of the best single ecosystem for books, hardware that covers the most important features reliably and good quality customer support means that most people are happy with what they offer.