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In the 70s and early 80s, books over 200 pages were quite rare. Then the publishers figured out they could print 500 page books for not much more than the cost of 200 page books but charge a lot more for them, so they started looking for longer books to publish.
It's probably not a coincidence that readership started to decline around the same time. Books became bloated and boring, so people turned to other forms of entertainment that wouldn't need so much of a time commitment.
Now writers can bypass publishers and their silly rules and write whichever length fits their story. And guess what? Sub-200 "page" ebooks are very popular.
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