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If the price doesn't drop, books can't become an elite market, because few people would buy the devices. If the price does drop, then e-readers become affordable to most people, so books don't become an elite market. The price drop was inevitable, because that's what happens when there is competition.
The article ignores reading on phones, and most people have phones. Are phones elite? In rural areas, the nearest bookstore might be an hour away or more. With e-books, books are available in an instant, without having to go anywhere. Plus, nothing is out of stock. E-books allow you to change the font size to one more comfortable for you. E-readers are great for someone who has difficulty holding a paper book. There are tens of thousands of e-books that are available for free, and vast numbers that can be had cheaply.
What could be more anti-elite?
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