Quote:
Originally Posted by pholy
Actually, in March 2010, Kobo announced their first reader at $149.00, for delivery in May. I still have mine, and it still works, if slowly compared to my AuraHD. I think it was Kobo's announcement that started the price cutting.
|
I've seen the "Kobo started it" thing before but...
...It was an old rebadged netronix. With no wireless. Almost identical to the Foxit and other models selling for even less.
If it triggered Nook's bad decision, they sure took their time responding. And at $199 in June it wasn't much of a counter.
On the other hand, June was when the Agency conspiracy kicked in, "guaranteeing" Nook a fat 30% margin on ebooks, which makes it a more likely trigger for the shift in pricing model that took the entry level price for connected readers from $259 to $139 in less than six months, all based on the premise of Agency margins.