Quote:
Originally Posted by fjtorres
Predictable? Maybe.
But not as fast as they did. And not as much as they did.
The only reason the hardware dropped as fast as it did was because Nook in June 2010 chose to price their ereaders at near (below?) cost and Amazon matched them. Until then, ereaders were priced like standalone products with healthy margins baked in. In fact, the recent trends have been for ereader prices to inch slightly higher.
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This was a big factor - but the fact that the iPad (announced January 2010) was $400 pretty much meant that the writing was on the wall for $400 e-readers.