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if you don't use Kobo Desktop and you don't have a Kobo Reader, it is a big deal. You've then paid for an eBook you most likely cannot use. That is an issue that needs to be resolved and with Kobo converting new ePub 3 to kepub and not having an ePub download option, things are just going to get worse instead of better.
Not everyone who purchases from Kobo would know how to go from kepub to ePub to put on a non-Kobo Reader.
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