Well, guess their MarComm (Marketing and Communications) department should be sent for training or fired.
This reminds me of a Dilbert strip and also of my time working as a software engineer in R&D.
It goes like this:
Marketing decides that May is a good time to launch a product, possibly because then they can apply for a month long vacation in June/July to enjoy the sun.
Engineering and research requires six more months for production ready. So they inform management that product would be ready only in October, possibly early 2007. But MarCom has trigger-happily sent out press releases to everyone declaring May as release date.
Engineering continues to slog and rush.
Beat.
Marcom plans for holiday ... and forgets to update the website.
Corporate relations get tons of call regarding release. Someone calls up Marcom folks who is basking in the sun somewhere in Hawaii. Marcom folk calls up engineering team to help change website to inform of delays.
Engineering updates website. Mobileread forum users grunt!
