I've had to deal with Kindle support (to blacklist my lost Kindle DXG) and Kobo (to try to figure out why I couldn't get Analog magazine from them).
Amazon wins. It took less than five minutes to verify that I was who I said I was, did indeed own the Kindle in question, and blacklist it. With Kobo I had to exchange mails four times to get them a) to understand my question and b) finally answer it. While courteous enough, it took a while...
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