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DNSB, you're making a technical distinction, and it's valid as such, but you're glossing over the philosophical point, which is that the INTENT of publishers and authors offering books devoid of digital rights management is that the AVERAGE user can easily download the book file and use it. It shouldn't be a scavenger hunt to find something with a nonintuitive name squirreled away somewhere; it shouldn't require expert knowledge (which knowing to rename a .kepub to .epub is); it should be easy: download to your desktop with one click, and open with the app of your choice without modification. THAT, my friend, is common sense.
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