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I don't think Kobo's going anywhere soon - it's B&N and Sony that are either closing or collapsing in the ereader space.
Amazon has the better customer service, out of Amazon and Kobo. If you can buy a Kobo from a bricks & mortar shop, that may be your best bet, as you can return a faulty device to the shop instead of in the post. Both Kindle and Kobo are solid choices, that people make for different reasons. Do you care about fine-tuning your fonts/text display? Water-proofing? Kobo. Is excellent customer service a dealbreaker, and do you want the benefits of the Amazon ecosystem (eg Whispersync)? Kindle.
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