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I wouldn't go the PDF way.
It looks fine only on big screen devices (like computers). On small devices, like eReaders and maybe smartphones, reading a non-flowable(fixed size page, eg like image-PDFs), is a PITA to read. PDF was a format designed by Adobe for printing not reading on screens (surely, it can be read, just that its intended purpose was to be printed - in a past where paperless office was a fiction).
However, if your target customers would be people that like reading on 27" displays (or on the new Sony toy), PDF may be the way to go.
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