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It's fairly humorous how when you (that's a generic you, btw) disagree with the authors, then it's a steaming pile of garbage, yet if an author posts something that you agree with, then it's Right On, Dude!
If you are going to do the appeal to authority, then you can't have it both ways. You either respect the right of authors to have an informed opinion on the matter, or they are just another Joe whose only value is that they agree or disagree with your personal belief.
I would also point out that the author's main point, that books are not simply gross product is fairly obvious true, otherwise you wouldn't have best selling authors such as J.K. Rowlings, Stephen King, etc. Simply dismissing it out of hand as a steaming pile of garbage doesn't make it untrue, no matter how strongly you may personally feel about it.
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