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Originally Posted by theducks
Seems odd since Digital media can be moved in seconds/minutes, Unlike the Dead Tree version which needs to ship days/weeks in advance.
Why is there anything IN the supply chain before release date?
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I guess that depends on what they define as the supply chain. I'm sure there are versions flying around for editing and proofing. The print runs would all be generated from digital copies long before the ebook is released. They probably send out copies for reviewers to read so they can write the blurbs.
I'm just going by what was quoted:
Quote:
Speaking with TorrentFreak, HarperCollins said that tracking these pre-consumer leaks provides intelligence to prevent them happening again.
“We have had leaks in the past in the final stages of our supply chain – via isolated instances of early releases by retailers. We therefore intend to be able to track these potential leaks in the future – especially now that our digital supply chain extends to many partners in many markets,” a spokesperson said.
“[The system] empowers us to go back to the source of the problem (ie identify the source) and find solutions to prevent this from happening in the future.”
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It doesn't seem to be directed at watermarking consumer purchases.