Quote:
Originally Posted by tubemonkey
That's where they made their mistake. Resetting wholesale prices would've been easier and saved them from the legal nightmare they got themselves into.
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No, because if their goal was, as we are discussing, to protect the perceived value of their brand, then they would also have had to get a minimum price guarantee from all their retailers, and in some countries, that's not legal.
And, again (and again, and again...), agency is not the root of their legal problems. They could have just as easily gotten in trouble for colluding to fix wholesale prices.