Quote:
Originally Posted by ApK
The argument works with subjective value, as well.
The purpose of marketing and brand imaging is to affect the subjective way people assign that value.
A large, influential retailer selling at a very low price has an effect on people's subjective value perception as well.
As a business, publishers and authors would be remiss if they did not address that reality.
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Then blame the publishers for setting the wholesale prices too low.