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I just figure they should all do what they think is best and let the customers vote with their wallets. Amazon can price books the way they want, BPHs the way they want.
For me, the deciding factor is simple: how badly do I want this book. The more I want it, the more I'm willing to pay. It really is that simple. I'll pay $20 for a book I really want right now, but another may only be worth $0.99 to me. Most importantly, though, this decision is completely decoupled from the question of the publisher.
I don't care who publishes a book: only how much I want to read it.
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